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As the season's change, so too should your skincare! When the temperature and humidity drop, the moisture in our skin also takes a hit... here's five sure-fire ways to retain moisture and reduce dryness this winter! 
Why is skin hydration important? Skin hydration is important because it makes you look (and feel) healthier. In order to have plump, supple skin, which is firm to the touch, you must properly hydrate your skin. When your skin is hydrated, you're less likely to experience the signs of aging (like wrinkles and saggy skin).

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